Merchandise display system for identifying disposable absorbent article configurations for wearers

ABSTRACT

An array of disposable absorbent article configurations is provided comprising a sequence of designs corresponding to a wearer&#39;s stages of development. A merchandising system facilitates consumers&#39; selection of an absorbent article configuration by appropriately matching an absorbent article configuration with a particular wearer&#39;s stage of development. The system includes indicia exhibiting pictorial representations of the absorbent article configurations fitted to wearer&#39;s at corresponding stages of development enabling a consumer to choose the appropriate absorbent article configuration for a particular wearer.

CROSS-REFERENCE TO RELATED APPLICATION

This application is a continuation of U.S. application Ser. No.10/610,952, filed on Jul. 1, 2003 now U.S. Pat. No. 7,222,732, which isa division of U.S. application Ser. No. 09/735,258, filed on 12 Dec.2000 now U.S. Pat. No. 6,648,864 in the name of Ronn et al.,confirmation number 4769, which applications are hereby incorporated intheir entirety herein by reference.

FIELD OF THE INVENTION

The present invention is directed to an array of disposable absorbentarticle configurations and a system and device for identifying adisposable absorbent article configuration for a particular wearer.

BACKGROUND OF THE INVENTION

Disposable absorbent articles such as diapers and catamenials aredesigned to absorb and contain bodily waste to prevent soiling of thebody and clothing. The disposable absorbent articles typically comprisea single design available in different sizes to fit a variety of wearersranging from newborns to active toddlers. The design of the diapertypically affects performance, such as, ability to absorb and containbodily waste. The size of the diaper typically affects fit, for example,the size of the diaper waist opening, the size of the openings aroundthe thighs, and the length or “pitch” of the diaper.

The problem with a one design fits all approach is that a singleconfiguration may not be appropriate for every level of activity andcapability. For instance, caregivers for newborns and immobile infantsmay desire a soft, yet bulky design which wraps the wearer and is gentleon the wearer's skin whereas once the infant becomes actively mobile itmay be more desirable to have a contoured trim fit design providing thewearer more freedom of movement. Other designs may also be desired asthe toddler grows and becomes more and more capable of independentactivity. For instance, a pull on diaper design may be beneficial fortoddlers participating in the dressing experience. Similarly, a trainingdiaper design may be appealing to a toddler in the toilet training stagewhich makes a wearer aware when a discharge of bodily waste has occurredwhile at the same time provide the necessary protection to the wearer'sclothing. It is difficult to design a single product configurationexhibiting each of these attributes. Thus, there is need for a varietyof disposable diaper designs matching a particular wearer's capabilityand/or level of activity.

Although providing a variety of diaper designs matching an infant ortoddlers capability and/or level of activity may meet a consumer need,physical sizes of infants and toddlers vary throughout theirdevelopment. As a result, different product designs are preferably madeavailable in the same sizes. For instance, a disposable diaper designedfor a crawling toddler may be available in the same size as aconfiguration designed for a walking toddler and/or a configurationdesigned for a toddler participating in the dressing experience.Merchandising systems typically display and arrange disposable diapersaccording to size numbers. Therefore, an unprecedented introduction ofsuch a variety of disposable diaper configurations may present aconsumer with a dilemma in choosing the right configuration for aparticular wearer. Thus, there is also a need for a merchandising systemwhich can enable a caregiver to select a design from a variety ofconfigurations that matches a particular wearer's needs. Particularly,there is a need for a merchandising system that enables the caregiver toidentify an absorbent article configuration designed for a particularwearer's stage of development.

SUMMARY OF THE INVENTION

In accordance with one aspect of the present invention, an array ofdisposable absorbent article configurations is provided comprising asequence of designs corresponding to a wearer's stages of development.For a disposable diaper, the array of disposable absorbent articleconfigurations may comprise a first absorbent article configurationhaving a chassis designed for newborns and immobile infants, a secondabsorbent article configuration having a chassis designed for mobiletoddlers in a crawling stage, a third absorbent article configurationhaving a chassis designed for walking toddlers and other absorbentarticle configurations discussed further hereinafter in the detaileddescription of the invention.

The present invention is also directed to a merchandising system thatfacilitates a consumer's selection of an absorbent article configurationby appropriately matching a configuration of absorbent article with aparticular wearer's stage of development. The system includes indiciaexhibiting pictorial representations of the absorbent articleconfigurations fitted to wearer's at corresponding stages ofdevelopment. By looking at the indicia, a consumer can select theappropriate absorbent article configuration matching their particularwearer. The indicia may be provided on a display panel above the storeshelves on which the absorbent article configurations are displayed forsale. The indicia may also be disposed on packaging for the absorbentarticle configurations.

The present invention also provides a device for selecting an absorbentarticle configuration by matching a particular configuration with awearer's stage of development. The device may comprise a stationarycomponent and a moveable component. The stationary component has a firstwearer characteristic disposed thereon where the first wearercharacteristic includes at least two first wearer characteristic types.The moveable component has a second wearer characteristic disposedthereon where the second wearer characteristic includes at least twosecond wearer characteristic types. The first wearer characteristic mayinclude a wearer's weight and the second wearer's characteristic mayinclude a wearer's stage of development. A consumer may select theappropriate absorbent article configuration for a wearer by moving themoveable component relative to the stationary component in order tomatch the wearer characteristics on the two components for a particularwearer.

The foregoing systems and devices can be employed relative to disposablediapers and other absorbent articles having a range of sizes and avariety of designs.

BRIEF DESCRIPTION OF THE DRAWINGS

While the specification concludes with claims particularly pointing outand distinctly claiming the subject matter which is regarded as formingthe present invention, it is believed that the invention will be betterunderstood from the following description taken in conjunction with theaccompanying drawings, in which:

FIG. 1 illustrates indicia exhibiting pictorial representations ofabsorbent article configurations fitted to wearer's at correspondingstages of development.

FIG. 2 a illustrates a store display of absorbent article configurationshaving chassis designed to match a wearer's stage of developmentcomprising a vertical arrangement where each shelf carries a differentstage of development.

FIG. 2 b illustrates the arrangement shown in FIG. 2 a with absorbentarticle configurations arranged in a second order in columns accordingto size.

FIG. 3 a illustrates a store display of absorbent article configurationshaving chassis designed to match a wearer's stage of developmentcomprising a horizontal arrangement where the different stages ofdevelopment are arranged in columns.

FIG. 3 b illustrates the arrangement shown in FIG. 3 a with absorbentarticle configurations arranged in a second order in rows according tosize.

FIG. 4 a illustrates a rotary cylinder type selection device used tofacilitate a consumer's selection of the appropriate absorbent articleconfiguration matching a particular wearer's stage of development.

FIG. 4 b illustrates the rotary cylinder portion of the rotary cylindertype selection device illustrated in FIG. 4 a.

FIG. 4 c illustrates the housing portion of the rotary cylinder typeselection device illustrated in FIG. 4 a.

FIG. 5 a illustrates an interactive dial type selection device accordingto the present invention used to facilitate a consumer's selection ofthe appropriate absorbent article configuration matching a particularwearer's stage of development.

FIG. 5 b illustrates the base wheel portion of the dial type selectiondevice illustrated in FIG. 5 a.

FIG. 5 c illustrates the middle wheel portion of the dial type selectiondevice illustrated in FIG. 5 a.

DETAILED DESCRIPTION OF THE INVENTION

The present invention is directed to an array of disposable absorbentarticle configurations comprising a sequence of designs corresponding toa wearer's stages of development and a merchandising system foridentifying the configuration of absorbent article which matches awearer's stage of development. For instance, the array may include afirst absorbent article configuration designed for newborns and immobileinfants, a second absorbent article configuration designed for a toddlerin the crawling stage, and/or other absorbent article configurationsdesigned for subsequent stages of development discussed below. Themerchandising system generally includes indicia exhibiting pictorialrepresentations of the absorbent article configurations fitted towearers at respective stages of development enabling a consumer toidentify the appropriate configuration that matches a particularwearer's stage of development. The system is particularly useful formerchandising multiple absorbent article configurations that areavailable in overlapping size ranges.

As used herein, the term “absorbent article” refers to devices which aredesigned to absorb and contain bodily exudates, and, more specifically,refers to devices which are placed within, against, or in proximity to,the body of the wearer to absorb and contain the various exudatesdischarged from the body. As used herein the term “chassis” refers tothe main structure of the diaper. As used herein, the term “stage ofdevelopment” refers to level of emotional and cognitive maturity and/orthe physical abilities of an individual including locomotion, mobility,motor skills and coordination. As used herein the term “diaper” refersto an absorbent article generally used by infants and incontinentpersons that is worn about the lower torso of the wearer. As used hereinthe term “chassis” refers to the main structure of the diaper with otherfeatures added to form the composite diaper structure. The term“disposable” is used herein to describe absorbent articles which aregenerally not intended to be laundered or otherwise restored or reusedas an absorbent article (in other words, they are generally intended tobe discarded after a single use, and, preferably, to be disposed of inan environmentally compatible manner). References to identifying a“size” is used herein to include a direct or indirect identification ofa disposable diaper or other absorbent article size, such as by numberor letter (for example, “Size 3” or “Size A”), by direct description(for example, “Small” or “Large”), or by any combination thereof, andwhether expressed or discernible visually, audibly or otherwise. As usedherein, “indicia” is an identifying marking, which may include wordsand/or graphics describing a product in use.

The array of absorbent articles and merchandising system describedherein may be applicable to a number of absorbent article products. Forinstance, feminine hygiene garments may be made available in a varietyof designs depending on a wearer's level of activity. However, apreferred embodiment includes an assortment of disposable diapers madeavailable in a variety product configurations where each configurationincludes distinguishable characteristics comprising structuraldifferences addressing a wearer's stage of development. The stages ofdevelopment may range from newborns to active toddlers seekingindependence. For instance, a first stage of development might cover apre-locomotive phase and include newborns in a bonding stage with momand other immobile infants whose level of activity might include alittle more than head raising or rolling over. A second stage ofdevelopment might cover a discovering stage comprising a crawling phaseand include curious toddlers developing activity in the form of sittingand mobility in the form of scooting, rolling and crawling. A thirdstage of development might cover an exploring stage comprising a walkingphase and include toddlers whose level of activity includes standing,walking and beginning to run. A fourth stage of development might covera learning phase and include toddlers capable of doing things bythemselves such as dressing and developing coordination which enablesthem to walk and run without losing balance. A fifth stage ofdevelopment might cover a training stage and include toddlers undergoingtoilet training, attempting to achieve independence and overall,undergoing a transition from baby to child. Other stages arecontemplated.

For each or any of the aforementioned stages of development, a separateabsorbent article configuration may be provided. For example, for thefirst stage of development, the absorbent article configuration maycomprise a chassis designed to swaddle the wearer like a blanket andinclude a blanket like feel. This configuration might also includespecial structural features like an umbilical chord notch and alsoornamental features such as graphics which include pastel colors andback to sleep logos. For the second stage of development, a secondabsorbent article configuration may comprise a chassis designed togently conform to the wearer in order to enable more freedom ofmovement. For this second configuration, the chassis might be contouredhaving a relatively narrow crotch region, a stretchable high back regionand a low cut front region and also include bright color graphics. Thethird absorbent article configuration may comprise a chassis havingflexible fasteners and high stretch sides to facilitate easy,struggle-free changes of a toddler in a standing or lying position. Thefourth absorbent article configuration may comprise a pull on chassisdesigned to look more like underwear that a wearer can put on and offenabling him or her to participate in the dressing experience. For thefifth stage of development, the fifth absorbent article configurationmay comprise a chassis providing the comfort of underpants and theprotection of a diaper while at the same time include a wetnessindicator that enables the wearer to recognize the discomfort associatedwith wetting.

Since infants and toddlers experience stages of development at differentrates, multiple sizes may be provided for each absorbent articleconfiguration. As a result, different absorbent article configurationsare made available in overlapping size ranges. For instance, the firstabsorbent article configuration might be available in a size one, a sizetwo and a size three, while the second absorbent article configurationmight be available in a size three, a size four and a size five. Thethird absorbent article configuration might be available in a sizethree, a size four and a size five while the fourth absorbent articlemight be available in a size four, a size five and a size six, and soon.

Overlapping size ranges make it difficult for a consumer to choose theright product configuration matching a particular wearer's stage ofdevelopment. For this reason, a merchandising system is provided thatfacilitates consumers' selection of an absorbent article from a varietyof configurations. The system preferably includes indicia exhibitingpictorial representations of the absorbent article configurations fittedto wearers' at corresponding stages of development. As shown in FIG. 1,the indicia for the first absorbent article configuration 10 mightdisplay an infant cradled in a mother's arms. Similarly, the indicia forthe second absorbent article configuration 12 might exhibit a toddlercrawling while the indicia for the third configuration 14 might exhibita mother changing the absorbent article while the wearer is standing.The indicia for the fourth absorbent article configuration 16 might showa wearer pulling the absorbent article up like underpants as the wearerparticipates in the dressing experience. Further, the indicia for thefifth absorbent article configuration 18 might show a toddler undergoingtoilet training.

By matching the stage of development of a wearer with the stage ofdevelopment exhibited by the indicia, the consumer can choose the rightproduct configuration for their particular wearer. The indicia may beprovided on a display panel disposed above the store shelves on whichthe absorbent article configurations are displayed for sale.Alternately, the indicia may be disposed on packaging for the differentabsorbent article configurations or in advertisements disseminated tothe public.

The merchandising system may also include different product namesassociating each product configuration with the particular stage ofdevelopment for which the product is designed. For instance, the firstabsorbent article configuration could be named Swaddlers 20, while thesecond, third, fourth, and fifth product configurations could be namedCruisers 22, Change & Go 24, Easy Ups 26 and Train-Me Pants 28,respectively. Each of the product names listed are trade names ofproducts manufactured by The Procter and Gamble Company.

In addition to providing indicia displaying the absorbent articleconfigurations in use and the different product names, the variety ofabsorbent article configurations may be displayed on store shelves in anarrangement that facilitates the consumer's selection. For instance, theabsorbent article configurations may be arranged in a first sequentialorder according to the stages of development and in a second sequentialorder according to size. For this arrangement, the first articledisplayed is the first absorbent article configuration, consecutivelyfollowed in the first direction by the second, third, fourth and fifthabsorbent article configurations. The first, second, third, fourth andfifth configurations are then arranged according to their availablesizes in a second sequential order. For example, as shown in FIG. 2 a,the first sequential order may be vertical with the first configurationdisplayed on a lowest shelf of the display and the fifth configurationdisplayed above on the highest shelf of the display, or vice versa. Forthis arrangement, sizes for each of the absorbent article configurationsare arranged horizontally in the second sequential order with increasingsizes progressing from left to right. In an alternate embodiment shownin FIG. 2 b the sizes are arranged in columnar form to furtherfacilitate the consumer's selection process. Optionally, as shown inFIG. 3 a, the first sequential order may be horizontal across a givenshelf with first, second, third, fourth and fifth configurationsdisplayed, progressing from left to right, on a given shelf. For thisarrangement, the sizes for each absorbent article configuration arearranged vertically in the second sequential order with each shelfcarrying a different size. In an alternate embodiment shown in FIG. 3 bthe sizes are arranged such that each shelf in the display carries adifferent size in order to better distinguish the different productconfigurations. Although the arrangements shown FIGS. 3 a and 3 b depictthe sizes progressing upward, a reverse arrangement with the sizesincreasing downward is contemplated.

Selection devices may be deployed in stores to help consumers to choosethe right product configuration for their particular wearers. Forexample, a selection device may comprise a mechanical device foridentifying an absorbent article configuration by matching a particularconfiguration with a wearer's stage of development. Such device maycomprise a stationary component and a moveable component. The stationarycomponent has a first wearer characteristic disposed thereon where thefirst wearer characteristic includes at least two first wearercharacteristic types. The moveable component has a second wearercharacteristic disposed thereon where the second wearer characteristicincludes at least two second wearer characteristic types. The firstwearer characteristic may include a wearer's weight and the secondwearer's characteristic may include a wearer's stage of development. Aconsumer may select the appropriate absorbent article configuration fora wearer by moving the moveable component relative to the stationarycomponent in order to match the characteristics on the device with thecharacteristics of a particular wearer.

Examples of mechanical type selection devices include slides, rotarydials and rotary cylinders. A rotary cylinder type selection device 100is illustrated in FIG. 4 a. As shown, the device includes a cylinder 110enclosed and rotatably supported in a housing 120. The cylinder 110,shown in FIG. 4 b, is divided into segments along a length and includesa series of weight ranges disposed circumferentially around the cylinderin a first segment 112 a and available sizes for each absorbent articleconfiguration disposed circumferentially around the cylinder insucceeding segments 112 a-112 f. For each weight range provided in thefirst segment 112 a of the cylinder 110, a corresponding size number, ifavailable for a given absorbent article configuration, is disposed inalignment therewith in the succeeding segments. The cylinder 110 alsoincludes a knob 114 for rotating the cylinder 110. The housing 120,shown in FIG. 4 c, is also divided into segments along a lengthcorresponding to the cylinder segments. Each of the housing segmentsincludes a window 122 a-122 f exposing the cylinder segments and indicia124 a-124 e disposed above the windows exhibiting the productconfiguration corresponding to a wearer's stages of development. Thehousing 120 may also includes a slot 124 exposing the cylinder knob 114.In operation, the consumer rotates the knob 114 to the weight rangematching their particular wearer. For given weight range, an availablesize, if any, appears in the windows 124 a-124 f in each segment of thehousing. From the indicia disposed above the windows 124 a-124 f, theconsumer can select the correct size and the appropriate productconfiguration for their particular wearer.

Other mechanical devices such as a dial could be employed which permitsa person to actively “dial in” information regarding the characteristicsof the potential wearer of interest, and which would then identify orallow the person to identify a size and absorbent article configurationwhich is fit-appropriate for that wearer. FIG. 5 a illustrates anexample of an interactive mechanical dial-type selection device fordisposable diapers which embodies the present invention. The dial typeselection device 200 comprises a base wheel 210, a middle wheel 220, anda top wheel 230. The wheels are held together by an axle 205, the axle205 preferably having a broadened portion or cap at each end to keep thewheels from slipping off the axle. Both the middle 220 wheel and the topwheel 230 can be rotated around the axle 205 relative to the base wheel210 and relative to each other. As shown in FIG. 5 b, the base wheel 210has a radially outward portion 211 labeled with weight values around thecircumference of radially outboard portion 211. As shown in FIG. 5 b,the base wheel 210 also has a radially inward portion 212 labeled with aspiral of a series of different colored (or otherwise differentiated)segments 216 a-216 e. The different colors correspond to the differentdiaper configurations which are discussed hereinafter in connection withFIG. 5 a. FIG. 5 c shows middle wheel 220 having a radially outwardportion 222 labeled with stages of development 225 and a radially inwardportion 224 with a spiral of cutout segments or openings 226 a-226 edesigned to overly a portion of the different color segments on the basewheel 210. Middle wheel 220 also has a pointer 228. As shown in FIG. 5a, top wheel 230 is labeled with a diaper configuration key 232 havingfive segments 234 a-234 e, where each segment corresponds to a differentabsorbent article configuration. Each such segment 234 a-234 e in thediaper configuration key 232 has a different color, and each colorcorresponds to a respective color of different-colored segments 216a-216 e on base wheel 210. Top wheel 230 also has a pointer 236, and awedge-shaped cutout or opening 238 designed to overlie cutout segments226 a-226 e in the middle wheel 220. Other configurations providing thesame or similar information are possible.

Referring again to FIG. 5 a, a user such as a consumer or othercaregiver can “dial in” a value for a potential wearer's weight byrotating middle wheel 220 to move pointer 228 to point to theappropriate weight value on base wheel 210. The user can also “dial in”a value for the potential wearer's stage of development by rotating topwheel 230 to move pointer 236 to point to the appropriate stage ofdevelopment 225 on middle wheel 220. Once the combination of a wearerstage of development and a wearer weight value is dialed in, one of thesegments 216 a-216 e from the base wheel 210 will be visible through thecut-out segments or openings 226 in middle wheel 220 as well as throughthe wedge-shaped cutout or opening 238 in top wheel 230 (in the exampleillustrated in FIG. 5 a, the visible segment corresponds to a coloredsegment 216 c). The user can then associate or match the color of thevisible one of colored segments 216 a-216 e to one of the colors 234a-234 e on diaper configuration key 232 which thereby identifies theconfiguration and size predicted to be appropriate for the wearer havingthe combined weight and stage of development dialed-in by the user (inthe example illustrated in FIG. 5 a, diaper configuration, Cruisers). Aswill be apparent to a person skilled in the art from the disclosure ofthis embodiment of the invention, other mechanical devices such as aslide rule type device could be used in place of the dial to identify anappropriate diaper configuration or other absorbent articleconfiguration a similar fashion.

Interactive devices including one or more computers, hand held devices,scanners, etc. can also be utilized as selection devices for disposableabsorbent articles where multiple configurations are involved. Suchdevices could prompt a person such as a consumer or caregiver toactively input answers to questions regarding the pertinentcharacteristics of the potential wearer of interest, keep track of theanswers, and provide output information identifying or allowing theperson to identify a disposable diaper configuration or other articleappropriate for that wearer based on those answers. Such an “activelyinteractive” device could be employed as part of an interactive in-storedisplay, as part of an interactive site on the World Wide Web, or aspart of an interactive menu-driven phone system. Configurationidentification information could be provided or output visually in theform of a figure, symbol or other indicia identifying a particularconfiguration, or could be provided or output audibly such as through amessage from an interactive phone system.

It should be understood that while particular embodiments and/orfeatures of the invention have been described, it would be apparent tothose skilled in the art (given the present description) that variousother changes and modifications can be made without departing from thespirit and scope of the invention. Further, it should be apparent thatall combinations of such embodiments and/or features are possible andcan result in preferred executions of the invention. It is thereforeintended to cover in the appended claims all such changes andmodifications that are within the spirit and scope of the invention.

1. A method of providing packages of absorbent articles comprising:providing a first package of absorbent articles for newborns, infants,or toddlers, said first package comprising: a first indicia illustratinga first absorbent article and a first wearer on said first package;providing a second package of absorbent articles for newborns, infants,or toddlers, said second package comprising: a second indiciaillustrating a second absorbent article and a second wearer on saidsecond package; and wherein said first and second absorbent articlescomprise different absorbent article configurations, and wherein saidfirst and second packages are provided for display on a merchandisedisplay system.
 2. The method of claim 1, wherein said first absorbentarticle configuration comprises an umbilical cord notch.
 3. The methodof claim 1, wherein said first absorbent article configuration comprisesa feature which provides for a blanket-like feel of said first absorbentarticle.
 4. The method of claim 1, wherein said first absorbent articleconfiguration comprises a feature for enabling said first absorbentarticle to better conform to said first wearer.
 5. The method of claim1, wherein said first absorbent article configuration comprises afeature for enabling freedom of movement of said first wearer.
 6. Themethod of claim 1, wherein said first absorbent article configurationcomprises a narrow crotch region.
 7. The method of claim 1, wherein saidfirst absorbent article configuration comprises flexible fasteners. 8.The method of claim 1, wherein said first absorbent articleconfiguration comprises high stretch sides.
 9. The method of claim 1,wherein said first absorbent article configuration comprises a featurefor indicating wetness of said first absorbent article.
 10. The methodof claim 2, wherein said second absorbent article configurationcomprises a feature which provides for a blanket-like feel of saidsecond absorbent article.
 11. The method of claim 3, wherein said secondabsorbent article configuration comprises a feature for enabling saidsecond absorbent article to better conform to said second wearer. 12.The method of claim 3, wherein said second absorbent articleconfiguration comprises a feature for enabling freedom of movement ofsaid second wearer.
 13. The method of claim 3, wherein said secondabsorbent article configuration comprises a narrow crotch region. 14.The method of claim 7, wherein said second absorbent articleconfiguration comprises flexible fasteners.
 15. The method of claim 7,wherein said second absorbent article configuration comprises highstretch sides.
 16. The method of claim 8, wherein said second absorbentarticle configuration comprises a feature for indicating wetness of saidsecond absorbent article.
 17. The method of claim 1, wherein said firstand second absorbent article configurations comprise different graphics.18. The method of claim 1, further comprising a third package ofabsorbent articles for newborns, infants, or toddlers, said thirdpackage comprising: a third indicia illustrating a third absorbentarticle and a third wearer on said third package; and wherein said thirdabsorbent article comprises a different chassis than said first andsecond absorbent articles.
 19. The method of claim 18, wherein saidthird absorbent article chassis is a pull-on chassis.
 20. The method ofclaim 19, wherein said third absorbent article comprises anunderwear-like configuration.
 21. The method of claim 1, wherein saidfirst wearer is rolling, and wherein said second wearer is sitting. 22.The method of claim 1, wherein said first wearer is sitting, and whereinsaid second wearer is crawling.
 23. The method of claim 1, wherein saidfirst wearer is crawling, and wherein said second wearer is sitting. 24.The method of claim 1, wherein said first wearer is sitting, and whereinsaid second wearer is standing.
 25. The method of claim 18, wherein saidfirst and second absorbent articles chassis are tape-style.
 26. Themethod of claim 1, wherein said first and second absorbent articles havedifferent product names associated with said different configurations.27. The method of claim 1, wherein said first package comprises a firstsize range, and wherein said second package comprises a second sizerange, wherein said first and second size ranges overlap, at least inpart.
 28. The method of claim 27, wherein said first and second sizeranges are weight ranges.
 29. A method of making absorbent articlepackages, comprising: making a first package for absorbent articles forinfants, newborns, or toddlers, said first package comprising: a firstindicia illustrating a first absorbent article configuration, said firstabsorbent article configuration selected from the group consisting of anumbilical chord notch, a blanket-like feel feature, a narrow crotchregion, a low-cut front region, a flexible component feature, and afeature for indicating wetness of said first absorbent article; a secondindicia illustrating a first infant, newborn, or toddler on said firstpackage; making a second package for absorbent articles for infants,newborns, or toddlers, said second package comprising: a third indiciaillustrating a second absorbent article configuration, said secondabsorbent article configuration selected from the group consisting of anumbilical chord notch, a blanket-like feel feature, a narrow crotchregion, a low-cut front region, a flexible component feature, and afeature for indicating wetness of said first absorbent article; a fourthindicia illustrating a second infant, newborn, or toddler on said secondpackage; wherein said first absorbent article configuration and saidsecond absorbent article configuration are different; and wherein saidfirst infant, newborn, or toddler appears to be younger than said secondinfant, newborn, or toddler.
 30. The method claim 29, wherein said firstpackage of absorbent articles comprise a first size range, and saidsecond package of absorbent articles comprise a second size range,wherein said first and second size ranges are different, but overlap, atleast in part.
 31. The method of claim 29, wherein said first absorbentarticle configuration is selected from the group consisting of ablanket-like feel feature, a flexible fastener, a high stretch side, anda flexible back region.
 32. The method of claim 31, wherein said secondabsorbent article configuration is selected from the group consisting ofa blanket-like feel feature, a flexible fastener, a high stretch side,and a flexible back region.
 33. The method of claim 29, wherein saidsecond infant, newborn, or toddler exhibits a more advanced stage ofdevelopment than said first infant, newborn, or toddler.
 34. The methodof claim 29, wherein said first package of absorbent articles comprise adifferent chassis than said second package absorbent articles.
 35. Themethod of claim 34, wherein said second package of absorbent articlescomprise a pull-on chassis.
 36. The method of claim 29, wherein saidfirst infant, newborn, or toddler is rolling, and wherein said secondinfant, newborn, or toddler is sitting.
 37. The method of claim 29,wherein said first infant, newborn, or toddler is sitting, and whereinsaid second infant, newborn, or toddler is crawling.
 38. The method ofclaim 29, wherein said first infant, newborn, or toddler is crawling,and wherein said second infant, newborn, or toddler is sitting.
 39. Themethod of claim 29, wherein said first infant, newborn, or toddler issitting, and wherein said second infant, newborn, or toddler isstanding.
 40. The method of claim 29, wherein said first package ofabsorbent articles comprise tape-style absorbent articles and saidsecond package of absorbent articles comprise pull-on-style absorbentarticles.
 41. The method of claim 29, wherein said flexible feature isselected from the group consisting of a flexible fastener, a highstretch side, and a flexible back region.
 42. The method of claim 29,wherein said first package is available in a first or second size, andwherein said second package is available in a second or third size,wherein said second size is the same size, and wherein said first andthird sizes are different sizes.
 43. The method of claim 29, whereinsaid first package comprises a fifth indicia illustrating an absorbentarticle configuration that is different from said first absorbentarticle configuration illustrated by said first indicia, wherein saidconfiguration illustrated by said fifth indicia is selected from thegroup consisting of an umbilical chord notch, a blanket-like feelfeature, a narrow crotch region, a low-cut front region, a flexiblefastener, a high stretch side, a flexible back region, and a feature forindicating wetness of said first absorbent article.
 44. The method ofclaim 43, wherein said second package comprises a sixth indiciaillustrating an absorbent article configuration that is different fromsaid second absorbent article configuration illustrated by said thirdindicia, wherein said configuration illustrated by said sixth indicia isselected from the group consisting of an umbilical chord notch, ablanket-like feel feature, a narrow crotch region, a low-cut frontregion, a flexible fastener, a high stretch side, a flexible backregion, and a feature for indicating wetness of said first absorbentarticle.
 45. The method of claim 30, wherein said first size range andsecond size range are weight ranges.
 46. The method of claim 30, whereinsaid first and second size ranges comprise numerals.
 47. The method ofclaim 30, wherein said first and second size ranges comprise letters.48. The method of claim 30, wherein said first and second size rangescomprise letters and numerals.
 49. The method of claim 29, wherein saidfirst package and said second package comprise a common brand name. 50.An array of absorbent article packages made by the method of claim 29.51. A kit comprising a plurality of absorbent article packages,comprising a first package of absorbent articles for newborns, infants,or toddlers, said first package comprising: a first indicia illustratinga first wearer on said first package; a second indicia illustrating afirst absorbent article configuration; a second package of absorbentarticles for newborns, infants, or toddlers, said second packagecomprising: a third indicia illustrating a second wearer on said secondpackage; a fourth indicia illustrating a second absorbent articleconfiguration; and wherein said first and second packages are arrangedon a merchandise display system; and wherein said first absorbentarticle configuration and said second absorbent article configurationare different.